Standards
Compliance comes first
The rules every partner follows, in plain language.
The six rules
Approval before you start
Every partner is reviewed and approved. Creatives and landing pages are checked before they can run.
Disclose paid relationships
Say clearly, near the link or recommendation, that you may earn a commission. A bare "affiliate" label or a note buried in a footer is not enough. The training shows approved wording.
Educational claims only
No diagnosis, cure or treatment claims, and no promise about results. Health statements must be general and backed by evidence.
Consent before a lead
A lead is passed on only after the person agrees. Consent is recorded with the lead.
No patient data to partners
Partners never receive health records or health information.
Honest testimonials
Only real experiences. If a result is not typical, say what people usually get.
Say this, not that
Examples only. The training has the full approved wording for each campaign.
How we check
Business verification
Advertisers pass a business check before any campaign runs.
Creative review
Every creative and landing page is moderated. Anything turned down can be fixed and resubmitted.
Clinician verification
Clinicians who join register professionally and verify their NPI (US provider number).
Consent on every lead
A lead is passed on only with the person’s consent recorded alongside it.
Traffic quality
Invalid-traffic statistics flag clicks that do not look like real people.
Audit log
Changes in the portals are recorded in a log you can read.